Design Portfolio
My creative interests in many different fields has helped me to stay curious, open, and flexible. These attributes have been essential in the conception of new interactive user solutions and graphic design campaign ideas. I believe successful visual communications and UI/UX designs can be brought to life with the right combination of research, images, copy, animation, and imagination. Every project deserves a unique approach to reach people in an effective and engaging way.
Digital and Print Design
Created new design for Holiday BetterTogether 501C3 employee assistance campaign. Including logo design, letterhead, flyer, poster, form, responsive website and branding spec sheet.
Managed and created this B2B website to help the AAA Marketing and Diamond Ratings Departments educate clients on our products and resources.
This concept was designed to help integrate all the diverse travel information that the AAA National office has created into one app. Parts of this design were implemented into other digital products.
From concept to final implementation this marketing campaign promoted the AAA and Samantha Brown travel partnership. It was a great success and included print ad, email, infographic and digital ads.
Redesigned the Triptik Travel Guides for AAA.com to be more image focused to engage the member in a more immersive travel expereince.
Created the AAA Explorations Travel interactive Magazine application. Conceptualized, designed and managed the project for three years. It brought beautiful, imagery focused, travel information and inspiration to members and the AAA clubs.
Transitioned the printed AAA TourBook information into a digital source to reach more members in an engaging way. The cover design and travel product exceeded expectations for the AAA clubs.
Managed redesign of the AAA Diamond Rating icons used across all of North America and the Caribbean. Designed the Common detail hotel information pages and the 'Best of Badge' used to signify the best of the best in the housekeeping.
Developed new series of online ads for clubs. Translated into French for use by Canadian clubs as well. A successful campaign to promote the AAA products nation wide.
Created a winning new print campaign for The Westin and Sheraton Chicago hotels. Included print and digital ads, newsletter and brochure to showcase new ownership.
A successful redesign of the AAA signature print products and vendor maps. This relaunch created a more modern, visual and unified look to all the print products and very well received by clubs and members.
Worked with the Marketing department to develop a sales package that would highlight all the services the Official Appointment membership has to offer and achieved the unity of the program as well.
Creation of logo designs for successful brands across diverse fields.
Crafted a stunning new look and feel for one of our key clients, the Westin. A redesigned menu, table topper and ads for the hotel's signature restaurant, Copeland.
Creative poster design for a UCF Jazz concert event. I love playing with typography and graphics.